辛丑年｜視覺創作
Year of the Ox — Visual Exploration
Art Direction
3D Illustration
Typography
Poster Design
Motion Exploration
3D Illustration
Typography
Poster Design
Motion Exploration
2021 年，疫情改變了人們相聚與慶祝節日的方式。這件以辛丑年春節為主題的自發創作，結合 3D 角色、漢字、海報與動態視覺，重新想像傳統節慶在數位時代中的樣貌。
當實際距離成為限制，網路也成為另一個共同慶祝的場域。無論身處隔離、海外或不同城市，人們仍能跨越地理距離，在數位世界中延續對春節的共同記憶與情感。
作品以鮮明色彩與帶有異質感的角色，重新轉譯生肖牛、年獸與傳統節慶符號，讓春節在新的媒介中發展出不同的樣式與面貌。
3D 建模｜林詩涵
In 2021, the pandemic changed the way people gathered and celebrated. This self-initiated project for the Year of the Ox combines 3D characters, Chinese typography, poster design and motion to reimagine Lunar New Year traditions in a digital age.
When physical distance became unavoidable, the internet offered another space for shared celebration. Whether in isolation, overseas or living in different cities, people could still connect through a shared cultural memory.
Using vivid colours and slightly surreal characters, the project reinterprets the ox, the mythical Nian beast and traditional festive symbols through a contemporary visual language.
3D Modelling｜林詩涵
