Rabbit Rabbit Tea｜品牌識別與門市系統
Rabbit Rabbit Tea — Brand Identity & Retail System
Brand Identity
Packaging Design
Retail Visual System
Web Design
Brand Guidelines
Packaging Design
Retail Visual System
Web Design
Brand Guidelines
Rabbit Rabbit Tea 為 Rabbit Rabbit 餐飲集團旗下的茶飲品牌。Redeworks 由品牌識別出發，將視覺系統延伸至杯身、包裝、菜單、網站、制服、門市視覺與導視，建立一致且可持續發展的品牌體驗。
整體以高對比的黑、黃配色為核心，搭配一致的圖像與版面語言，讓品牌在不同門市、媒介與使用情境中維持鮮明而清楚的辨識度。
Rabbit Rabbit Tea is a tea brand within the Rabbit Rabbit restaurant group. Redeworks developed the identity system across cups, packaging, menus, website design, uniforms, store graphics and wayfinding, creating a consistent and adaptable brand experience.
Built around a high-contrast black-and-yellow palette, the visual language maintains strong recognition across stores, media and customer touchpoints.
