發肉燒肉餐酒｜第一代菜單設計
Follow Yakiniku — Menu Design, Edition 01
Follow Yakiniku — Menu Design, Edition 01
Menu Design
Art Direction
Food Photography
Illustration
Print Production
發肉燒肉餐酒以燒肉、啤酒與熱鬧的聚餐體驗為核心。本案為品牌創立初期使用的第一代菜單，糸工設計負責菜單視覺、資訊編排、肉品插畫、餐點攝影、印刷完稿與製作，建立後續菜單版本得以延續的視覺基礎。
整體以鮮明的紅色為主軸，將肉品線稿、日式幾何紋樣與麒麟一番搾的合作元素融入封面及內頁。菜單依套餐、肉品、海鮮與飲品等內容建立清楚的閱讀層級，餐點攝影則聚焦於炭火、肉品細節與多人共享的豐盛餐桌，呈現發肉直接、熱鬧且充滿能量的品牌個性。
Follow Yakiniku is a yakiniku bistro built around grilled meat, beer and lively shared dining. Created during the brand’s early stage, this first-edition menu was developed by Redeworks across menu design, information hierarchy, meat illustrations, food photography, artwork preparation and print production, establishing a visual foundation for later editions.
Anchored in vivid red, the menu combines line-drawn cuts of meat, Japanese-inspired geometric patterns and Kirin Ichiban collaboration elements. Clear sections organize set menus, individual cuts, seafood and drinks, while the photography highlights charcoal fire, meat textures and the abundance of a shared dining table, reflecting the brand’s energetic and generous character.
